User-Centered Design, South Africa

Through analyzing a customers needs, desires and expectations we place the customer at the center of a design process that improves site usability.

User-Centered Design fosters clarity and influences a customers perception of ease-of-use. It's about questioning a customers needs, and then applying these findings to drive a creative design process. Embedding usability in design is a simple concept, but not always eay to implement. The result and final design allows customers to complete business goals on their own accord. This way their interaction with the company is continually raised, which directly influences company earnings.

• Requirements gathering. Because we understand that product and customer requirements constantly change, we'll work closely with you to reconfigure the information you thought you knew and deliver a tailor-made solution based on these outcomes.
• Content analysis. Looking at the amount of content, focussing on business goals and needs, allows us to determine how site information be structured most effectively.
• Visible design. Sub-consciously creating mental models which let users know which elements in a design are important and what does, and does not work.
• Intuitive design. Creating designs which reduce memory load, allow users to trust the consistency of design features throughout a site. The result is an experience that is both meaningful and trustworthy.
• Efficient design. Page layouts have a time threshold to take into consideration; customers get easily frustrated if they are forced to wait. Light, efficient designs are critical and must be integrated throughout the design process.
• Navigation strategy. We marry the requirements and content gathered, together with a visual theme that will present a structured flowchart for navigation.
• Presentation. We'll show you how our constructed interface elements come together to provide consistency and feedback to users.