Information Architecture, South Africa

We create customer scenarios, content inventories, conceptual models and site maps to engineer a site structure that facilitates your usability goals. The end result appears effortless.

Information is the most crucial non-human contributor to achieving company objectives; imperative for increasing business knowledge and success.

Together with a complete understanding of your business strategy, our user-centric techniques and critical thinking increase a customer's time interacting with a product and eliminates areas of possible confusion. Users are increasingly goal-oriented online; they arrive with a purpose, and they want to achieve their goals as smoothly and easily as possible.

Initiating an Information Architecture project early and with urgency can also reduce development time on a project through efficient planning. The completed project improves actual and perceived usability throughout the site and consequently increases sales.

• Requirements gathering. Because we understand that product and customer requirements constantly change, we'll work closely with you to reconfigure the information you thought you knew and deliver a tailor-made solution based on these outcomes.
• Content analysis. Looking at the amount of content, focussing on business goals and needs, allows us to determine how site information be structured most effectively.
• Navigation strategy. We marry the requirements and content gathered, together with a visual theme that will present a structured flowchart for navigation.
• Presentation. We'll show you how our constructed interface elements come together to provide consistency and feedback to users.